Loyalty

Learn how you can transform Telstra Plus points into real benefits. From business tools, customer rewards, employee perks and treats for you or your family.

Have you heard of influencer marketing? Gain insight into this increasingly popular marketing approach that's reshaping digital marketing for many small businesses.

Learn the key steps to creating a powerful influencer marketing strategy to help you connect your brand to engaged audiences. Start building your strategy now!

Baby Boomer customers have unique characteristics. Discover how your business can tailor its marketing to Baby Boomers to help deliver a better customer experience.

Discover demographic trends to help elevate your Gen X marketing strategy and connect with this powerful audience.

Help boost holiday sales with smooth payments, great customer experiences and effective business planning. Discover tips for success during peak trading periods.

Discover how payments are changing with the rise of contactless and mobile payments, and what that means for small businesses.

We explore some common Gen Z characteristics. Discover how your business can tailor its marketing to Gen Z to deliver a better customer experience.

Discover how demographic trends such as the rise of millennials and an ageing population may impact your business. This can help you adapt and boost customer experience.

Discover what an omnichannel customer experience is and learn the key elements that go into creating one. Learn how to deliver a seamless experience for your customers.

Are you getting the most out of your online customer reviews? Discover how boosting online reviews can help drive sales for your business.

Thinking about opening a pop-up store? Discover how to set up your pop-up shop for success with this handy guide. And learn tips to help boost customer experience.

Discover how to create an returns policy for your eCommerce business to help you deliver a great online shopping experience for new and returning customers.

Discover how game culture company Fortress pairs reliable internet connection with high-end hardware to craft a unique customer experience.

Discover how to leverage Facebook, TikTok and Instagram advertising to help boost sales. We explore how social selling can help expand your customer base.

Customers today use a range of online shopping sites to browse for goods and services. Learn how to integrate social media platforms with your business website to help your brand sell online.

Discover how to help boost sales with social media. Explore social selling techniques, platforms, and best practises for social commerce.

Your approach to managing customer relationships helps boost brand loyalty over time. Learn the benefits of focusing on customer retention as part of your customer service strategy.

If you work in hospitality, adaptability is the key to great customer service. Here, an industry expert shares ways to improve operations management to help your business flourish.

If you want to attract customers without cutting prices, there are things you can do that will appeal to your audience. It’s true that customers often look for sales during peak trading periods, but we’ve got three ways to help you make sales and build customer loyalty without resorting to discounts.

Learn how to improve and connect the experiences your customers have when shopping with your business in-store and online.

Nina Nguyen is the CEO of an innovative packaging company called Pakko. After just five years in business, Pakko won the Progressing Australia category in the 2022 Telstra Best of Business Awards. In this Q&A, Nina shares how tapping into her customers’ values, understanding her community’s needs and adopting new tech, like an interactive design platform, helps her achieve success.

If you want to reach more customers and keep them coming back to your business for more, it’s important to deliver great customer experiences. In this article, we’ll give you 4 tips to help you build strong relationships with your audience in person and online.